With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). Topped off by our recap of one of marketing’s boldest recent plays—Burger King’s outright steal of rival McDonald’s’ South American cancer awareness campaign—we offered a bounty of research reports and contributor submissions on topics ranging from PR stress and brand authenticity to the future of work and using social video app TikTok.
In case you didn’t get a chance to check out all of our top posts last month, here they are all neatly bundled in one post for your perusal. Enjoy!
In its ever-elusive pursuit of McDonald’s, Burger King has put extra effort into its marketing campaigns of late, including one recent move that sent would-be customers right into McDonald’s parking lots. But this one went even farther.
Anything that is truly newsworthy isn’t a one-off “mention.” It’s what you do with it afterward that creates the bigger buzz and gets the most attraction for your company or organization.
It’s vital that the PR leaders, especially at agencies, ensure they are helping improve their staff’s stress levels and subsequent mental health issues. Check out these powerful PR staff profiles.
31 percent of millennials spend more money on Halloween than any other holiday, and 48% of millennials say they’ve made Halloween-related purchases just to use in social media posts. Now that’s scary!
To help brands wrap their minds around this trending app and quickly get up to speed on if it’s right for your needs, we’ve done our best to answer the most pressing TikTok marketing questions here.
A shifting technological landscape and the growth of globalization are changing the nature of work. And by 2020, one out of four workers will be over the age of 55. IPR offers some future-forward insights for managers of today and tomorrow.
Every brand and business is operating in an era of unprecedented technological innovation, and in the resulting digital haze, it can be quite a challenge for C-suite leaders to form authentic digital connections with key stakeholders. Here’s some clear thinking.
Have you noticed the trend in branded social media away from traditional brand voice, and towards a more lighthearted tone? It’s getting great results for the brands getting it right.
Businesses are recognizing that shareholder value is no longer the sole measure of success. People feel empowered to satisfy their own purpose and to work towards a common goal.
When diversity and inclusion functions are closely aligned with corporate business strategies, companies see a positive impact on reputation, employee retention and financial success, according to new Weber Shandwick research. He’s how to pull it all together.