“Goodbye convenience store. Hello goPuff”—this is the motto currently spreading like wildfire across ten major U.S. cities (and counting) through the merits of Philadelphia-based branding firm Neff Associates’ partnership with goPuff, a startup on-demand delivery app that offers convenience store items to customers in under 30 minutes for a delivery charge of only $1.95. The … Continue reading Neff Associates’ goPuff campaign strikes branding gold—and Bulldog Silver