In today’s mixed media market, it is absolutely critical for every brand to have a solid content marketing strategy to break through the noise—but surprisingly, only 30 percent of B2B marketers say their organizations are effective at content marketing, down from 38 percent last year, according to a newly released ebook from content marketing automating firm PowerPost, dedicated exclusively to the five pillars of content publishing.
For millions of companies and organizations, publishing content online is a critical component of their marketing. Content marketing spills over into the realm of inbound marketing and social media marketing—and understanding how to speak to your audience is the critical deciding point if a brand will succeed.
The new ebook offers tips for unlocking the secrets of converting prospects into customers. Written by renowned content marketer Barry Feldman and PowerPost co-founder Paul Shirer, and with features from Joe Pulizzi, Andy Crestodina, Lee Odden and Marcus Sheridan, the ebook aims to educate modern marketers and brands alike to the new marketing model of becoming a content publisher, including exclusive tips and strategic recommendations on how to market to target demographics through effective, concise storytelling. Gone are the days of promotional messages and direct sales, customers want to be engaged by interactive, thought provoking and entertaining content. All brands should have publishing as their major benchmark of success.
“Too many brands give up before they begin,” said PowerPost CEO Dan Curran, in a news release. “When they see the lack of conversions from their marketing efforts they panic and bail out. We’ve created a helpful guide that breaks down each of the five pillars of content publishing and complimented by our proprietary SaaS tool, hands over the keys to a successful marketing campaign.”