Online reviews sway consumer behavior—three ways to get them

A recent study by omnichannel marketing promotions firm YA shows that consumers expend considerable effort researching their durable goods purchases. Retailers struggle with generating these user reviews, but the report offers new insights into incentivizing them. Durable goods are items that yield utility over time, such as a washing machine or computer, as opposed to … Continue reading Online reviews sway consumer behavior—three ways to get them