Online reviews sway consumer behavior—three ways to get them

A recent study by omnichannel marketing promotions firm YA shows that consumers expend considerable effort researching their durable goods purchases. Retailers struggle with generating these user reviews, but the report offers new insights into incentivizing them. 2018 Bulldog PR Awards Establish your brilliance in digital and social communications by winning the only award judged by … Continue reading Online reviews sway consumer behavior—three ways to get them