Do you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use.
Are you there?
Look up key words important to your business such as “top Los Angeles restaurants for brunch,” “New York fashion boutiques,” or “Miami boat rides”. Does your company come up? The truth is, people are lazy, and will not scroll past the first page of results. Grab the attention of potential clients and reporters by landing on page one of Google search results. Consider implementing a search engine optimization campaign.
Are you an expert?
Let the world know what you know by participating in speaking and media opportunities. From radio to TV, print and online, the possibilities are endless. Stay on top of trends in fashion, drink recipes for the season, new laws and political updates, upcoming events, what celebrities are doing, and other news people in your sector care about. Be among the first to report the news to the public.
Blog about it
Does your website have a consistent, up-to-date blog? Do your blog entries have keyword phrases to raise SEO rankings? The answer should be yes. Share entries on social media channels including Facebook, Twitter, Instagram and YouTube. Shed light on the day’s top events by sharing not only your opinion, but how this will impact the industry moving forward. This shows you know what’s going on, care about changes and are the go-to for all things related.
You can reach anyone in the world with the click of a button from the palm of your hand. If your company doesn’t have social media channels set up, you’re doing yourself a disservice and need to stop what you’re doing and set them up. Use targeted ads and sponsored posts to make sure you’re reaching the right audience. From age, gender, location and even certain interests, you can create sponsored posts on social platforms to zero in on who is important to you. Join Facebook and LinkedIn groups related to your industry. In these groups, you should frequently contribute insight and engage in conversations. This gives you the opportunity to excel as a thought leader and of course, build relationships, which is key to becoming an influencer. PRO TIP: Make sure to share content from your blog or website straight to social channels. This will drive visitors back to your own site, where web surfers can find out more about your company.
You cannot be an influencer if no one knows your name, but there is more to it. Get to know other key players in the industry. Join associations and special interest groups to meet new people with similar interests and grow your network. You never know where your next lead might come from.
Remember, let others come to you. With just a few tweaks in your marketing plan, you can grow your network, business and company visibility.