Like many things in America, the smartphone world is solidly divided between iPhone loyalists and Samsung loyalists—but which phones will be selling out this holiday season? Not surprisingly, according to a new survey by loyalty-program firm Swagbucks, adults and teens are actually split between the two. But a closer look reveals some demographic preferences.

Overall, adults are most excited to purchase a new Samsung smartphone, with a third (32 percent) of adults choosing a Samsung, while a full half (51 percent) of teens are excited about an iPhone.

The national survey of 1,000 U.S. adults and teens, conducted online by Prodege in October 2018, also found that more women prefer the iPhone XS, while men want the Galaxy S10.

Who wins the holidays—Apple iPhone or Samsung Galaxy?

All I want for Christmas is…

The survey discovered that the No. 1 electronic gift on American adults’ wish lists this year is a computer or laptop (21 percent), followed by a new smartphone (19 percent) or a TV (11 percent). Teens, on the other hand, are more focused on mobile—more of them want a new smartphone (32 percent), followed by a computer/laptop (18 percent) or a tablet (16 percent).

When asked which non-electronic gift they want, teens and parents agreed that gift cards are the “go to” gift:

Who wins the holidays—Apple iPhone or Samsung Galaxy?

Americans will spend on family, but not friends

The vast majority of American moms (82 percent) plan to spend the most money on their children this holiday season. This is also true of most American dads (58 percent), but a full third of them plan to spend more on their spouse or significant other than on the kids.

The rest of American adults will drop the most money on a gift for their sweetheart.

Bad news for coworkers and extended family: they come in below close family with regard to how much Americans expect to spend on gifts for them.

A quarter of Americans reveal that they plan to spend between $300 to $500 on holiday shopping this year (24 percent). Additionally, Americans say the sweet spot budget for one person’s gift is between $50 and $150 (43 percent).

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Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.

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