fbpx

A PR win: How Microsoft leveraged its most valuable resource — its user base

by | May 12, 2015 | Social Media

When one thinks of computer technology or software in the context of brand loyalty, most people think Apple.

But over the last two decades, Microsoft has also done an admirable job leveraging its loyal user base to help other Microsoft customers — many in Microsoft’s user base will defend Microsoft as fervently as Apple’s, while also singing the company’s praises.

That passion naturally transfers to supporting less-experienced users, which ultimately translates to lower support costs for the company along with happier customers.

Microsoft also formally recognizes these customers for helping others better understand Microsoft products. They call them their Most Valuable Professionals, or MVPs.

For more information about Microsoft’s MVPs and similar programs from other great brands like Fiskars and Ford of Canada, please download and read our free Brand Advocacy whitepaper.

Brand Advocacy Whitepaper

 xxx

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Lisa Georges

RECENT ARTICLES

8 proven business models for metaverse companies

8 proven business models for metaverse companies

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the...

Strategies for generating media coverage with PR campaigns

Strategies for generating media coverage with PR campaigns

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...