fbpx

How the Fiskars’ PR team unleashed the Fiskateers to increase online conversations by 600% and double their sales

by | May 29, 2015 | Public Relations, Social Media

Walt Disney may have had Mouseketeers, but the PR team from Fiskars have the Fiskateers. And they’ve helped to propel Fiskars’ online conversations and consumer sales to new heights.

Fiskars, a 366-year-old global supplier of consumer products for the home, garden and outdoors, understands the power of consumer loyalty. Its customers swear by its products, whether it’s a unique gardening tool or its trademark orange-handled scissors.

This loyalty, cultivated over centuries, gives Fiskars a unique PR and marketing tool — their clients.

In fact, their customers have helped Fiskars double their sales.

Other brands such as Maker’s Mark Distillery and Microsoft have also harnessed customer loyalty to increase sales.

For more in-depth analysis on Fiskars’ strategy and outcomes, as well as other well-known brands, please download our free Brand Advocacy whitepaper.

Brand Advocacy Whitepaper

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Lisa Georges

RECENT ARTICLES

The legitimacy of owned media—and how PR execs should react

The legitimacy of owned media—and how PR execs should react

Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...