In anticipation of Twitter’s upcoming Initial Public
Offering, we thought we’d run down the first tweets of some of the notables and influencers who regularly post on the social network.
CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love
Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for...