On June 11, as I was getting ready for bed and planning my strategy for my next day binge-watching marathon, fellow OITNB fans were ALREADY watching what is undeniably Netflix’s most anticipated season release of Orange is the New Black (season3).
Attention inmates! Orange Is the New Black season 3 is out on early release. #OrangeCon
— Netflix US (@netflix) June 12, 2015
Damn. I hate being the last to know. “OITNB made an excellent connection to their core brand by saying the season was “Out early for good behavior” – an excellent way to communicate the early release of the season,” Jay York, a senior digital marketing strategist with Florida’s EMSI Public Relations. “The surprise led to a rush of commentary on social media, with fans spreading the news like gossip through a prison – causing it to trend on Twitter with 244K Tweets.” Today, reviews are starting to pop up as people peel their red eyes away from their monitors, and as I try to avoid being blind-sided by a season-ending spoiler (I know you’re out there!), I find myself wondering WHO gets the privilege of being able to watch the entire season before me. So I turned to MediaMiser’s media monitoring technology and Twitter to find out just who #OITNB’s biggest fans are. But, as I was analyzing the data, I stumbled upon this little gem: Top mentioned hashtags: 1. #OITNB (280,530) 2. #OrangeCon (14,237) 3. #OITNBSeason3 (11,122) 4. #Netflix (4,181) 5. #RachelDolezal (3,926) What? Was there an error in the data? Nope.
I guess Orange really is the new Black #RachelDolezal #OITNB pic.twitter.com/1CTh3omCCH — Sarah Amos (@sarah3amos) June 12, 2015
I keep thinking this #RachelDolezal business is a viral campaign for #OITNB https://t.co/On74SpXsfq
— Alyss Dixson (@salys) June 12, 2015
The #RachelDolezal news coinciding with #OrangeIstheNewBlack suprise release is just too perfect to be a coincidence… #OITNB — Grant Genske (@GrantGenske) June 12, 2015
Sometimes the most exciting, abstract hashtags can be hijacked by something completely unrelated (…well maybe not completely unrelated). Better keep trying to connect with your core brand, Rachel. P.S. If you ‘re still interested in knowing who are the top influencers of #OITNB by number of posts were, here you go: 1. ortizarianaa (180) 2. CloneNic (165) 3. delenasarmour (143) 4. DelenasVauseman (99) 5. UglyDucklingKim (92) May the binge watching begin.
Who’s watching the early release of #OITNB season 3?!!! #sorrynotsorry #gloriaMendoza #besos @netflix @OITNB pic.twitter.com/yKnSZNIH2N — Selenis Leyva (@selenis_leyva) June 12, 2015
