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branding
Why the E-E-A-T approach is essential for your brand’s PR success

Why the E-E-A-T approach is essential for your brand’s PR success

Establishing and maintaining your brand's reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages...

8 comms tips for building a community around your blockchain project

8 comms tips for building a community around your blockchain project

Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in. Whether you're building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to...

8 ways to improve your internal communications strategy in 2024

8 ways to improve your internal communications strategy in 2024

PR is all about communications. We talk a lot about how brands communicate with customers and the world. Everything from brand persona to tone of voice and the best channels to use are the bread and butter of PR brands. But that’s external communications. What about...

Stay connected, stay private: Exploring the world of mobile proxies

Stay connected, stay private: Exploring the world of mobile proxies

In the current era, the requirement of online anonymity, data security, and unrestricted access to the internet are critical. With the requirements, various tools and technologies are introduced to meet the needs. Among them is a mobile proxy server that routes...

Comms lessons from Blake Lively’s Super Bowl masterclass in PR

Comms lessons from Blake Lively’s Super Bowl masterclass in PR

The Super Bowl is perhaps the world’s greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business...

3 tips for improving your company’s brand image

3 tips for improving your company’s brand image

There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.  While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the...

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