Establishing and maintaining your brand's reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages...
8 comms tips for building a community around your blockchain project
Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in. Whether you're building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to...
Crafting your narrative: A step-by-step guide to launching a business with advanced PR strategies
Successfully launching a business demands more than just a great product or service—it requires a compelling narrative that resonates with your target audience. A well-crafted story differentiates your brand and creates a deeper connection with customers, investors,...
How to handle workplace accidents for improved safety—and to protect your brand
Improving workplace safety measures is not just about protecting your employees; it's also safeguarding your brand. By addressing incidents promptly and effectively, you can enhance safety protocols while shielding your company's reputation from harm. Prioritizing...
Two-thirds of B2B execs believe online commerce is broken: Top ecommerce challenges in the US and Europe
The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true...
8 ways to improve your internal communications strategy in 2024
PR is all about communications. We talk a lot about how brands communicate with customers and the world. Everything from brand persona to tone of voice and the best channels to use are the bread and butter of PR brands. But that’s external communications. What about...
Revolutionizing remote work: 7 ways unified communications boosts team collaboration
Collaboration and effective communication are essential to the success of any company. All over the world, organizations are going digital at a rapid pace. Traditional methods of communication, such as face-to-face meetings, phone calls, or emails, no longer meet the...
Stay connected, stay private: Exploring the world of mobile proxies
In the current era, the requirement of online anonymity, data security, and unrestricted access to the internet are critical. With the requirements, various tools and technologies are introduced to meet the needs. Among them is a mobile proxy server that routes...
Comms lessons from Blake Lively’s Super Bowl masterclass in PR
The Super Bowl is perhaps the world’s greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business...
Global business tips: What if your Canadian business has US customers?
Your Canadian corporation or business is subject to income tax in Canada because that’s where you are. Location is the basic requirement or connection for the tax authorities of a country or jurisdiction to impose a tax. But what if you are a Canadian-based company...
3 tips for improving your company’s brand image
There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image. While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the...
Empowering teams with smart solutions: The new age of workplace efficiency
The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher....