The Super Bowl is perhaps the world’s greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business...
Global business tips: What if your Canadian business has US customers?
Your Canadian corporation or business is subject to income tax in Canada because that’s where you are. Location is the basic requirement or connection for the tax authorities of a country or jurisdiction to impose a tax. But what if you are a Canadian-based company...
3 tips for improving your company’s brand image
There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image. While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the...
Empowering teams with smart solutions: The new age of workplace efficiency
The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher....
Charting a course through PR trends in 2024: Setting sail for success
In the deep seas of public relations, it's not just about staying afloat; it's about catching the winds of change and navigating uncharted waters with finesse. As we embark on the new PR voyage of 2024, let's explore the trends that are reshaping the landscape. A...
How AI story crafting can help bring your inner PR book idea to life
If you've been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. Artificial intelligence isn't just for tech buffs; it's the secret to transforming your wisps of thought into...
A PR guide to building a consumer tech company
Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation. Companies need a...
How to build and maintain a strong company culture as your business grows
If your business is expanding in more than one way, then it qualifies to be a ‘growing business’. Business growth comes with numerous changes in your usual operational circumstances. As such, it is important for business owners to adapt their strategies in order to...
Employees are largely unsatisfied with their company’s response to social change issues
In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change. But...
From positive PR to boosted retention: The intangible benefits of striving for pay equity
Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations...
Elevating your reputation as a property owner to attract investors
In a year where profits in the real estate market have soared to an impressive $431,000, an influx of enthusiastic new investors is reshaping the industry. Rental properties, known for their potential to yield massive income, have become an attractive venture. Yet,...
8 tips for designing your website with the ideal customer in mind (with examples)
In order for your website design to be the best it can possibly be, you’ll need to take into account numerous factors. One of the most important ones is your ideal customer. No matter how functional or pretty you believe your website to be, if your target audience...