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Comms lessons from Blake Lively’s Super Bowl masterclass in PR

Comms lessons from Blake Lively’s Super Bowl masterclass in PR

The Super Bowl is perhaps the world’s greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business...

3 tips for improving your company’s brand image

3 tips for improving your company’s brand image

There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.  While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the...

Charting a course through PR trends in 2024: Setting sail for success

Charting a course through PR trends in 2024: Setting sail for success

In the deep seas of public relations, it's not just about staying afloat; it's about catching the winds of change and navigating uncharted waters with finesse. As we embark on the new PR voyage of 2024, let's explore the trends that are reshaping the landscape.  A...

How AI story crafting can help bring your inner PR book idea to life

How AI story crafting can help bring your inner PR book idea to life

If you've been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. Artificial intelligence isn't just for tech buffs; it's the secret to transforming your wisps of thought into...

A PR guide to building a consumer tech company

A PR guide to building a consumer tech company

Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation. Companies need a...

Elevating your reputation as a property owner to attract investors

Elevating your reputation as a property owner to attract investors

In a year where profits in the real estate market have soared to an impressive $431,000, an influx of enthusiastic new investors is reshaping the industry. Rental properties, known for their potential to yield massive income, have become an attractive venture. Yet,...

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