If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing. The immediacy of imagery and the compulsion of content are good focus points for creating the...
It was the dog days of summer, and we had a pretty hot month, too! Eye-opening research reports went hand-in-hand with some terrific insights from Bulldog contributors to steer the ship in August, and even though we took a vacation week early in the month (our first...
Blogging has transformed from a simple online pastime to a feasible career option, with countless people from all walks of life spending time sharing their thoughts, feelings, and stories through their personal blogs. PR agencies and bloggers can develop very healthy...
The concept of “content” has metamorphasized in the digital age—what once passed as pure text has evolved into a sophisticated production model incorporating photos, charts and other imagery, as well as audio and video components, searchable keywords, referenced...
Do you want to know how to blog for business? Blogging can be a lucrative way to draw customers to your online audience. But if your blog hasn’t been updated with content that attracts, your blogging plan could backfire. Today’s entrepreneurs struggle finding new...
As soon as you hear the term optimizing content, most of you end up considering it as a technical task that requires SEO practices and relevant keywords. I do not deny this, but it is very crucial for you to know that other factors are far more influential in...
Brands and businesses aren’t being careful enough with proprietary company news, valuable customer data and other sensitive content, according to new research from cloud-native content services platform (CSP) Nuxeo. Two-thirds (67 percent) of respondents said...
Summer has arrived, and June’s leading Bulldog articles are certainly hot. We reported on some very interesting PR research, but some of our favorite regular contributors took the reins in our most popular posts last month. Tackling some unique and interesting...
As great as press releases are, they're not precisely the most riveting things to turn into content. In fact, most press releases are published in the same way, with not much character or excitement throughout. With a press release, various other businesses will have...
As content marketing continues its rapid ascent among PR and communications priorities, a new industry report examines how today’s content marketers assess the strengths and weaknesses of their strategies, skillsets and integration alignment. The research from...
Blogging has turned into a fashionable and profitable job, providing many talented writers and photographers with a chance to share their ideas with others. Sometimes, while reading the blogs of celebrities or people who live thousands of miles away, readers get to...
May was another terrific month for Bulldog content, with some eye-opening research articles and timely and compelling byline submissions. Among the topics netting big eyeball counts last month were some on-point media relations posts by Throughline Group’s Christina...