Nearly a quarter of small businesses (23 percent) say visuals were the most effective content on their websites in 2018, according to a new survey from portfolio website Visual Objects. This was tied with company information, which another 23 percent said that was the...
Content marketers are overwhelmed with new technology options but primarily still use brute force to find their way to deeper and more meaningful strategies. That’s the key finding in Content Marketing Institute’s newly released 2019 Content Management and Strategy...
There’s no shortage of content being generated by financial tech companies. Virtually all (96 percent)of the largest and most promising firms produce thought leadership regularly, with 66percentof those doing so on a monthly or weekly basis. What’s more, nearly half...
The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between “persistent” and “pest,” your PR placement has seen the light of day. Huzzah! (I am bound and determined to bring back “huzzah” as...
April showered us with some great traffic and popular posts, with several articles ranking among our most popular of 2019 so far. These included some compelling byline submissions from the likes of Swordfish Communications leader Gary Frisch (Uber’s then-mounting...
Imagine a situation: you invited your best friend to dinner but he said that he has to work. No big deal, right? So you invite another person to dinner. You’re having tasty veggie burgers and everything seems to be perfect, but then this happens: You look at the other...
Blogging is an ever-evolving nicheand since it’s impossible to work with the same knowledge throughout your career, you need to be in touch with all the latest trends and ideas in blogging to engage your readers and promote your blog,. While some suggest formal...
It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. But generating...
When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest...
PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web...
March was another big month for Bulldog readership, with our original research reportage garnering the most attention on a range of subjects. Topics included the most stressful jobs of 2019 (yes, PR and other comms/media jobs ranked pretty high), PR agency...
A newly released study from small bizcontent marketing platform Matcha illuminates what's working and what's not in content marketing for small businesses and e-commerce stores. Uniquely, the research analyzes real content marketing performance data instead of...