Picture this: You are walking home from the store with your son and suddenly he stops to make a phone call. “I’ll be one sec,” he turns to you and says. You decide to keep walking ahead and cut through the alley to get home faster. Suddenly, your heart starts to race,...

In a classic case of “evolve or perish,” the once red-hot practice of content marketing is starting to get a cold shoulder from some communicators. With less than 10 percent of marketers saying their content marketing is effective, it's clear that businesses need to...

Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really...

Consumer market research is an essential tool to build and differentiate brands and drive innovation. But things are rapidly changing in the industry with the research vendor business model being disrupted by SaaS competitors, encroachment by different industries,...

According to Forbes, Generation Z will account for 40 percent of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. New research from...

Poignant articles from our contributing writers make up the bulk of the Top 10 Bulldog Posts for February 2019, with leading industry personalities like Vanguard Comms’ Sangeetha Sarma, 5WPR’s Ronn Torossian, and PR-it’s Shalon Roth tackling timely topics like the...

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the...

Although consumers and marketers agree on the importance of authenticity and personalization, their opinions significantly diverge when it comes to which content types and sources are viewed as most authentic, influential and desired throughout the buying process,...

Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences—and it's expected to get worse: 93 percent say the amount of content they produce will increase in the next two years. Content creation, translation...

New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own...

To start the new year, Bulldog posted some sharp research-based news reports, but our clickometer was definitely dominated by some truly insightful posts from key industry contributors like Ronn Torossian, Dave Yonkman and Shalon Roth last month, many of them...