Building content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. All too often, well-written content is unable to rank strongly on Google. Chances are,...
Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business. Why...
In order to amplify the impact of PR and marketing content, both earned and owned, in today’s consumption ecosystem, communicators need to focus more on grabbing the attention of their audiences on social media—and this begins with including more visual and multimedia...
Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads. New research from Informa Engage,...
Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers,...
Your target audience may be college educated, intellectually curious, and capable of understanding complex information. Even so, you probably shouldn’t treat them that way. The organizations that are able to gain the most marketing influence don’t. This is because...
The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target...
In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers. And whether you’re creating content for consumers or B2B...
Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the...
Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business. The very act of...
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. According to the research, more than half of people (55 percent) are likely to research a company and its...
“Content is King” is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that—content. Now add the word “authentic” in front of content and...