The online shopping space can feel like a world of chaos, especially when you’re trying to outrank scores of other websites selling the same merchandise as you. No matter how tough it is, you’ve decided to join this race and are determined to take the lead on search...
While social media might be the obvious choice as the go-to channel for video, video can and should be utilized more broadly to support other outbound communications efforts because we live in a visual world now. Forbes covered it and we’re living it—video content is...
If Albert Einstein, Cleopatra, Audrey Hepburn, Henry VIII, Napoleon, and Florence Nightingale woke up in 2018, what would they Google? <img class="alignnone size-full wp-image-47446"...
For some communicators, today’s political climate and other catastrophes can make the news space seem perilous to navigate. However, new Nielsen research finds that millions of consumers see tremendous value in staying informed and actively engage with news every...
Today’s young, tech-based workforce has pushed the demand for online training and eLearning to unprecedented heights. Perhaps the biggest driver is video content. Video training is an effective means to facilitate learning, appealing to multiple brain functions at...
Public relations is one of the best overall strategies you can incorporate into your business. It can help you improve your reputation, get ahead of bad news and scandals, and maintain a relationship with the media and your customer base alike. But most importantly,...
When was the last time you went to a brand’s website before checking out their Instagram feed? It’s 2018—and Instagram is the new homepage. “Followers” are the new customers, “likes” are the new reviews, and “engagement” is the new client testimonial. Consumers are...
New research from NetLine Corporation reveals an important disparity between B2B content consumption trends of the “active audience” and the “in-demand audience.” The active audience is comprised of users who are actively seeking content, but did not meet the...
Today, most businesses are aware that content marketing is an effective way to boost brand awareness and engage with potential customers. But just because they are aware doesn’t mean they know how to use content in order to successfully generate interest from...
It’s been said a lie can make it halfway around the world before the truth has time to put on its shoes. The point is that people tend to latch onto lies before the truth has a chance to be heard. This truism is being tested—and reinforced—on a daily basis in this age...
Consumers are increasingly interested in content that reflects their personality type, and is delivered in their preferred tone and style, according to new research published by branded content studio and multimedia news provider Reuters Plus. The org’s Content...
New research from the Interactive Advertising Bureau (IAB) finds that brands have huge opportunities to leverage original digital video (ODV) as an advertising and engagement platform. The results of the org’s new study, Digital Video Viewers and Brand Connection,...