Forget what you think you know about public relations. Competition is stiff, and following the herd is the worst thing you can do when trying to capture your audience’s attention and get the word out. Here are three tips for creating the perfect PR campaign. We’ll...
When B2B-focused semiconductor company Maxim Integrated launched its Pocket IO™ programmable logic controller (PLC) development platform, the company wanted to gain visibility for its thought leadership in the industrial market and put its new tagline “Empowering...
IDEA: The aim or purpose. How often have you been called to a creative brainstorm meeting for a spotlight campaign approach supporting an event, product roll out or customer challenge? All ideas are welcome, outside the box thinking is encouraged, and no idea is off...
Every company knows that properly packaged and engaging content is a great way to stand out online. In fact, without the right content, it would be impossible for any brand to make the right impact on their target audience. The problem is, the fact that everyone knows...
Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject—all of which may be selling points for content writers. However, clients are looking for brands to stand out from their competitors and demonstrate...
I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the...
The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same: push your message out to a targeted audience in order to...
According to the recent survey by the USC Annenberg Center for Public Relations, PR agency leaders forecast the growth of the worldwide PR agency business from its current estimated size of $14 billion to $19.3 billion over the next five years. The same leaders...
Lauren Edwards is founder of WriteCulture, a company that coaches PR teams on writing, pitching and interactions with clients. Lauren has trained over 1,000 PR pros, from entry-level staff to SVPs. I sat down with Lauren to get her perspective on current PR...
In 2011-2012, The Public Relations Society of America (PRSA) conducted a crowdsourcing campaign to effectively boil down the definition of public relations into a clear, modern message: “Public relations is a strategic communication process that builds mutually...
It’s that time of year again. While everyone is making personal New Year resolutions to become better people, companies are beginning to roll out strategies to become better communicators. In 2015, the importance placed on content marketing in communications...
Content in releases. A hot topic out of the recent PRSA conference in Atlanta. Once, when you mentioned quality content in a release, you were specifically referring to the level at which the writing stood. Or did not stand. That was, or at least could be, enough...