They say content is king, and no truer words have ever been spoken. In today’s digital world the amount of content available to us is truly epic. But how do you decide upon which sources to rely on? Those who stand out from the crowd are those whose content is...
Even as marketing disciplines such as content marketing, employee advocacy and social selling are embraced by businesses of all types, there has been little revealed about employee perspectives on these initiatives. But according to new research from employee advocacy...
Everyone understands the importance of media relations and the role it plays in a successful public relations strategy. But in an age where big data drives business decisions, how often is analyst relations incorporated into the mix? More specifically, nurturing...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...
As more and more organizations look to reap meaningful results from social media—and tap its full word-of-mouth potential—understanding what drives people to share socially is vital to success. Social media is, well, social. And while it can be an amazing tool to...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
A new survey of 1,000 British and American professionals from Dublin-based digital tech firm Scredible plc, developer of socially driven education technologies, shows that over a third (38%) of U.S. professionals blame useless content for keeping them off social...
The world of public relations is increasingly being disrupted by technological innovation. Arguably, the most welcome force for change in the past decade has been the advent of social media monitoring—a practice which has enabled PRs to help companies protect their...
New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. “Even with a solid team of content creators, it can be a challenge...
I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...
It’s now the third week of BNN’s The Disruptors and the show’s co-hosts Bruce Croxon and Amber Kanwar are really finding their groove. Interviews with potential disruptors — such as Kanwar’s interview with Brainsights — are interesting, but most compelling are the...