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7 ways to maximize media impact with emerging video distribution trends

7 ways to maximize media impact with emerging video distribution trends

Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. To truly maximize your media impact, understanding and leveraging current video distribution trends are essential. When you implement strategic approaches, you...

Content approval workflow: 5 strategies to streamline your process

Content approval workflow: 5 strategies to streamline your process

Eight days. That's how long the average approval process takes for content.  That's a lot! Especially for PR pros who need to get the news out quickly. The struggle to push content through the endless cycle of reviews, edits, and approvals is real. And let's face it,...

5 things you need to know about microblogging in content marketing

5 things you need to know about microblogging in content marketing

If you're reading this, you probably know what a blog is. After all, you’re reading one right now. Blogs are everywhere, with catchy titles and easy access. They’re brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and...

ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Value proposition videos: 10 tips for success

Value proposition videos: 10 tips for success

Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...

Plagiarism is an issue for journalists and PR pros—how to combat it

Plagiarism is an issue for journalists and PR pros—how to combat it

Plagiarism poses significant ethical and professional challenges for journalists and public relations professionals alike. Beyond mere academic misconduct, it threatens the credibility and integrity of their work. For PR professionals, the risks extend to representing...

Smart storytelling tips for crafting compelling B2B narratives

Smart storytelling tips for crafting compelling B2B narratives

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do....

4 of the most effective video content types for media outreach

4 of the most effective video content types for media outreach

Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...

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