For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product...
Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. To truly maximize your media impact, understanding and leveraging current video distribution trends are essential. When you implement strategic approaches, you...
Eight days. That's how long the average approval process takes for content. That's a lot! Especially for PR pros who need to get the news out quickly. The struggle to push content through the endless cycle of reviews, edits, and approvals is real. And let's face it,...
As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While...
If you're reading this, you probably know what a blog is. After all, you’re reading one right now. Blogs are everywhere, with catchy titles and easy access. They’re brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and...
Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...
Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...
With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the...
Plagiarism poses significant ethical and professional challenges for journalists and public relations professionals alike. Beyond mere academic misconduct, it threatens the credibility and integrity of their work. For PR professionals, the risks extend to representing...
In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do....
Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...
In the marketing world, nothing matters more than content. That’s why it’s known as the king of the landscape. A marketing campaign’s success is generally associated with its content. The more engaging and influential the content, the better. In fact, powerful and...