Wikipedia isn't the first platform that comes to mind when you think about public relations, but it's arguably the most important one. No single source of information is referenced more frequently, and no other web result does more to shape perceptions of the people,...
Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for...
In today's fast-paced and competitive business landscape, establishing a strong brand presence in the media is paramount for success. One powerful tool that can help achieve this is the press release. Press releases serve as a vital communication tool, enabling...
Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces...
Just a year ago, as the creator economy was blossoming into a monetized industry in its own right, generative AI tools like ChatGPT and Dall-E were barely a thought for most. When the tools appeared early this year, the initial reaction of many professional content...
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking...
While two-thirds of marketers consider thought leadership to be among their top priorities, recent research finds that only 26 percent say their current program is successful, and 65 percent say only moderately successful—even though their organization’s thought...
For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their...
Throughout history, humans have sought to make sense of the world around them through stories. It has been the vessel people have used to pass on wisdom, influence behavior, and shape cultures. From ancient storytellers spinning mythical yarns by the campfire to...
The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing...
Nowadays, most customers require reassurance before doing business with your company. If they don’t trust you or your brand, they’ll just go someplace else. That’s where great testimonials step into the spotlight, speaking volumes about your company’s credibility and...
Like May flowers, Bulldog’s traffic blossomed last month, with some high-visibility posts from our contributors. These terrific writers tackled a wide range of comms topics, including AI use cases and warnings to heed, tips for increasing content visibility and...