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4 reasons why storytelling is so important in public relations

4 reasons why storytelling is so important in public relations

Being able to craft an interesting narrative and tell a story that resonates with the public is something that many businesses want to do. It is part of their marketing plan and a way to make their business and products memorable and exciting. Yet storytelling is...

Best practices & tips for writing an engaging book press release

Best practices & tips for writing an engaging book press release

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book...

10 essential elements of hard-hitting press releases

10 essential elements of hard-hitting press releases

Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics.  Crafting a punchy,...

4 ways you can use content marketing to build brand loyalty

4 ways you can use content marketing to build brand loyalty

Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful...

6 steps for creating engaging video content

6 steps for creating engaging video content

In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video....

Content marketing tech: 5 must-have features for rich text editing

Content marketing tech: 5 must-have features for rich text editing

Rich text editors are no longer just an option in today’s agile, tech-based environment. As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster...

7 clear-cut ways PR pros can increase content visibility

7 clear-cut ways PR pros can increase content visibility

As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...

6 reasons to create long-form content—and how to do it right

6 reasons to create long-form content—and how to do it right

In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important.  Here are six compelling reasons to invest time...

5 powerful ways AI can boost your content marketing strategy

5 powerful ways AI can boost your content marketing strategy

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement,...

7 content marketing myths to leave behind—and what to do instead

7 content marketing myths to leave behind—and what to do instead

The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s...

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