One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....
Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners
Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los...
Data-breach crisis response: How your eCommerce brand’s PR team can regain trust
When customers purchase from your online store, they’re placing a significant level of trust in your brand. They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded. However, research...
PR lessons from Lyft’s earnings report press release error: 7 ways to ensure effective PR control structures
On February 13, 2024, the inadvertent addition of an extra zero to Lyft's 2024 earnings margin outlook caused shares to surge by 67 percent, only to plummet once the error was rectified later that day. This incident serves as a poignant reminder for public relations...
Mastering skills for crisis communications: Is your brand ready?
Crisis! To some it is a "dirty" word. Others recognize it as an inevitable contingent. In business and in life, crisis will happen. When they do, will you be ready? Good crisis communication skills are especially essential to public relations, regardless of industry....
Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management
PR professionals are pivotal in shaping public perception. They manage reputation and foster trust between organizations and their stakeholders. However, it gets extremely challenging to maintain brand integrity and credibility in a world where facts and reality can...
Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident
Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in...
Social media crisis management: How to handle negative feedback and protect your brand
Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters. Think of all your favorite brands like H&M, United Airlines, Burger...
Human capital crisis: Failure to attract and retain talent poses more critical risks
The talent war has been going on for some time now, and honest-to-goodness skilled, motivated and visionary prospects have become more and more precious. And as a new world of business takes shape, with a new skillset now in demand, the situation is only expected to...
Generative AI and crisis communications: Navigating the storm with ease
The world of PR and communications is getting a major upgrade thanks to the advancements in generative AI. This technology isn't just fancy robot talk; it's about creating content that feels human by recognizing patterns and using data in a smart way. It's changing...
Healthcare PR: Navigating crisis communication and upholding mental health privacy
In today's fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception. Crisis situations can strike from seemingly nowhere at any time, and how...
How contact centers can be strategic digital assets in PR management
Contact centers have evolved significantly, from being customer service hubs to playing a critical role in public relations, particularly in crisis situations. In an era where digital interactions can dramatically impact a company’s reputation, the capacity of contact...