Dealing with crises requires quick thinking, clear communication, and organized planning. Traditional methods often fall short during high-pressure situations where every second counts. Flowcharts offer an innovative solution by turning complicated procedures into...
Navigating choppy waters: Best practices for crisis management from digital startups
A lot of advice online about crisis management often feels like it’s targeted towards bigger companies (who might or might not already have a crisis management strategy in place). As a startup, it can be difficult to find solace in that advice (or even find the...
The growing role of AI in managing PR crises: A game-changer for brands
In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand's reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to...
How to turn a short-lived crisis story into a marathon—Trump’s response to the incident at Arlington National Ceremony is a perfect example
Many PR crisis specialists believe that not replying to a negative news article is tantamount to an admission of guilt and that it must be answered. I’ve never agreed with that. I’ve always believed that it depends on the circumstances. If the article is about a major...
Crisis management in focus: How to protect your brand reputation in the digital age
In today’s digital landscape, a brand's reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management...
Crisis communication strategies for luxury brands
Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s...
Navigating crisis communications like a pro: 5 lessons from Ted Lasso
In the ever-evolving world of business and law, handling a crisis can feel like trying to navigate a stormy sea with a paddle. But what if we could turn to an unlikely source for guidance? Enter Ted Lasso, the lovable, optimistic coach from the hit TV series. Ted’s...
Crisis management 101: 6 steps for creating a business continuity plan
Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look...
Beyond damage control: 8 proactive approaches to reputation crisis management
As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your...
4 reasons why a crisis communication plan is so important
As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company's reputation, financial stability,...
Crisis management: How to restore your company’s reputation after legal challenges
Almost every company deals with a crisis at some point in their years of operation. This often includes legal issues, too. Whether it’s litigation or non-compliance with certain business laws, legal challenges can take hold at any moment. The key is to always be...
Adaptability and flexibility in PR crises: Tips and insights for maintaining agility
Public relations professionals understand the delicate dance of managing a brand's image. But when a crisis erupts, meticulously crafted plans can be thrown into disarray. Negative headlines erupt, public sentiment sours, and the pressure to respond mounts. In these...