When things go wrong for your company, it's important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these...
Navigating a severe reputational crisis is a nightmare for any PR manager. It can be anything, from a data breach to a failed promotional campaign and employee-related issues. Due to social media sites, such crises become more frequent as even a minor adverse event...
For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR...
Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis...
One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand's reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of...
Public relations is a big part of any business, and understanding how to utilize it carefully is one of the keys to successful business management. It's important to understand and accept the truth that you want your business to grow. You might not want to take your...
A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you...
**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...
Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...
These days, companies of all shapes and sizes are under increasing pressure from the public as well as their own employees to speak out on various social issues. According to some researchers, over 80 percent of the public expects CEOs to speak out publicly on social...
Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...