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As podcasting achieves media dominance, here are 5 trends to watch in 2024

As podcasting achieves media dominance, here are 5 trends to watch in 2024

With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more...

Podcast listeners pay more attention to ads than other media consumers

Podcast listeners pay more attention to ads than other media consumers

Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...

AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year.  Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...

6 top podcast launch services to help develop your program

6 top podcast launch services to help develop your program

As you venture into the world of podcasting, getting started can feel overwhelming seeing the fierce competition in the podcasting landscape.  Statistics show there are over 4.3 million published podcasts worldwide in 2023, up from over 4.1 million in 2022. Here’s an...

Hot entertainment, media, and technology trends to watch in 2024

Hot entertainment, media, and technology trends to watch in 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months. TV Is back(ish) Despite the many TV networks and streaming services,...

PR lessons learned from the Tucker Carlson firing

PR lessons learned from the Tucker Carlson firing

For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...

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