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AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year.  Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...

6 top podcast launch services to help develop your program

6 top podcast launch services to help develop your program

As you venture into the world of podcasting, getting started can feel overwhelming seeing the fierce competition in the podcasting landscape.  Statistics show there are over 4.3 million published podcasts worldwide in 2023, up from over 4.1 million in 2022. Here’s an...

Hot entertainment, media, and technology trends to watch in 2024

Hot entertainment, media, and technology trends to watch in 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months. TV Is back(ish) Despite the many TV networks and streaming services,...

PR lessons learned from the Tucker Carlson firing

PR lessons learned from the Tucker Carlson firing

For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...

3 trend predictions for wellness journalism in 2023

3 trend predictions for wellness journalism in 2023

New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the...

Can AI help fight fake news & misinformation? Here’s what we know

Can AI help fight fake news & misinformation? Here’s what we know

However information reaches you, whether from a physical newspaper or magazine, an online platform, or over the airwaves, there’s always the risk that what you hear or read may not be true. Fake news and misinformation are as old as human society itself, but the sheer...

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