The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The organization also issued a...
Panel discusses tough road ahead for diverse media in the COVID age
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
Americans seeking inspirational health news coverage beyond COVID
New research from the Harris Poll and healthcare-focused integrated comms agency GCI Health reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62 percent find that social distancing mandates have given...
Media pulse: Investors want more positive news of business recovery plans
New research reveals that U.S. investors are consuming more financial news and are eager for more positive, forward-looking news related to COVID-19—and particularly want to learn about how businesses are planning to recover from the economic disruption of the...
In era of eroding trust, occupations we find most—and least—trustworthy
The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople. New...
Media trends—which newspapers do readers trust most?
A new study measuring "trust" among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. Because ideology self-defines selection when it comes to actually...
More Americans trust media than they did last year—and most trust local news
There's good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. Trust is also on the rise for all types of news, despite increased attacks on the credibility of the American press by President Trump and others, according...
Radio trends—producers and on-air talent discuss state of the industry
The findings of a new online study of on-air talent and producers from radio stations across the United States were unveiled at the recently held "Morning Show Boot Camp" in Chicago, presented by Jacobs Media and Talentmasters. Respondents were asked a wide range of...
Does “fake news” on TV engender more trust than the President?
According to new research from brand and customer loyalty and engagement research consultancy Brand Keys examining how “trust” contributes to brand engagement and market success, “media” ranked #1 in terms of contributing the most trust (34 percent) to consumer...
Topsy turvy media—social media satisfaction plummets, Internet news soars
Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the 2018 E-Business Report, recently released by the American Customer Satisfaction Index (ACSI). Customer satisfaction with social media as a whole falls...
When they hear “news,” most people think “fake”—except for local news
A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The News Co/Lab at Arizona State University’s Walter...
How bad is the newspaper industry’s decline? It depends who you ask
Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import. But somehow they have persevered, and...