B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet...
The world of professional e-gaming has gone mainstream in a big way. In a sort of digital domination, the esports market is taking the world by storm and growing rapidly—forecasted to reach $1.62B by 2024. On top of that, the gamer community presents creative...
Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. Almost forty percent of consumers are more likely to trust social media influencers than brands, and four out of five people have...
Nearly half of all companies have stated that one of their biggest marketing and public relations challenges is a lack of documented strategies. That's largely because companies either don't have a strategy they follow or the one they are following is not documented....
Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials. Social media...
When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 seconds. Culling through what are the most effective strategies, forecasts and key trends that will dominate, the current state of influencer marketing, the most...
These days, “investment professionals” shoot up like mushrooms. Celebrities—more or less successful start-up entrepreneurs and other lateral entrants—become “financial influencers” across social channels. Ironically, very often a “this is not investment advice”...
As social media matures and multiplies, it's clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media's diverse and...
Partnering with influencers to promote your products can do wonders for driving your brand awareness and sales. According to Influencer Marketing Hub, 68 percent of marketers are going to spend more on it in 2022. The challenging part here is to ensure that the...
If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an...
PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment....
The elderly have more spending power, but are often overlooked by marketers—67 percent of baby boomers possess smartphones, and account for 59 percent of digital purchases. It is evident that this generation is technologically more savvy than the younger generations...