fbpx
marketing
3 steps to mapping the customer journey for a complex SaaS product

3 steps to mapping the customer journey for a complex SaaS product

Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget,...

5 tips for using intent-based marketing for targeted outreach

5 tips for using intent-based marketing for targeted outreach

While it’s technically possible to make as much marketing content as possible and hope something sticks, that approach isn’t an efficient use of your resources. What works best is creating exactly the sort of content that will convert leads into customers. But how?...

6 ways to use effective PR strategies to generate leads for business

6 ways to use effective PR strategies to generate leads for business

Public relations is a tool for building brand awareness and managing reputation. But what if I told you it can be a secret weapon for lead generation?  Although generating high-quality leads is a priority in marketing campaigns, 15 percent  of marketers affirm that...

Sign up for the Bulldog Reporter newsletter!