Managed public cloud provider 2nd Watch recently released survey results showing that most companies are actively working on big data projects and have dedicated significant dollars to their efforts. The online survey, conducted the first two weeks in May, included...
Let’s face it: although its effectiveness has been more than proven, traditional advertising has never been very popular—bland, repetitive messaging forced upon us at nearly every juncture, from interrupting our favorite TV shows to gigantic roadside billboards all...
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
When the ALS Ice Bucket Challenge ran like wildfire through social media, it revolutionized the way charities thought about advertising. Countless Facebook mentions and $115 million in donations later, it showed non-profits there were alternatives to the marketing...
84% of Marcoms Professionals Use Influencer Engagement Strategies The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer...
A new survey of 1,000 British and American professionals from Dublin-based digital tech firm Scredible plc, developer of socially driven education technologies, shows that over a third (38%) of U.S. professionals blame useless content for keeping them off social...
The results of a new global study commissioned by CA Technologies reveals that enterprise Big Data strategies are delivering key benefits to organizations, despite noted challenges in implementation. Most notably, nine in 10 organizations are experiencing or...
Two nationwide surveys commissioned by the Marketing Executives Networking Group reveal consumers' and senior marketing executives' views on the digital marketing industry. The results indicate that companies' use of social media is perceived by both groups as...
Long a tenet of effective advertising, emotional appeals are a go-to technique for cutting through noise. But perhaps nothing resounds so stridently as “shockvertising” — a tactic that toys with the psyche on very different terms. Play it right and you go viral. Play...
If you’ve been in PR or marketing long enough—you understand that you have finite moments in your career that can serve or sabotage your success. And you know it’s up to you to get a seat at the executive table, acquire the resources you need to be successful and...
Like all good PR companies, you have been submitting some of your great campaigns and winning awards, right? Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some...
ROI, Social Integration, Measurement Top Major Brand Challenges Social analytics platform Simply Measured this week announced the release of its 2015 Social Media Marketing Trends report, which highlights the confusion social marketers are expressing with regards to...