Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCanada News and Media Canadian Press: Jeffrey Hodgson (@JeffreyHodgson1) has left. Commercial Appeal, The: Mark...
As employee engagement becomes a priority for companies, many of them are turning to the arts in an effort to fuel attraction and retention, according to Business Contributions to the Arts: 2017 Edition, published by The Conference Board and Americans for the Arts....
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in mobile video is anything but repurposing Web or TV video content for mobile devices, according to new research commissioned by mobile growth platform...
While communications firms have embraced social media as an effective way to connect with external audiences, they are still relying on older, more established technologies like email to communicate internally with employees, according to new research from the Public...
What is the number one challenge for communicators? It’s measuring performance. Each year, PAN Communications surveys more than 100 marketers in order to share best practices and areas of opportunities when developing content marketing strategies in today’s digital...
As traditional call centers evolve to become Customer Engagement Centers, the measurement of customer experience success must also evolve. New research from Aspect Software examines how enterprises are embracing this change via people, process and technology...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
Measurement experts have been decrying AVEs as taboo metrics for years, yet AVEs have somehow managed to stay on the PR radar—but a new initiative from the International Association for the Measurement and Evaluation of Communication (AMEC) is seeking to knock them...
Retail PR strategies are evolving faster than Millennials can switch brands—and communicators carry the onus of having to stay (at least) a step ahead of the latest trends. New data from Forrester Consulting and tech solutions firm Square Root identifies key issues in...
As retail sales shift from offline to ecommerce, research shows marketers are adjusting trade strategies and budgets. Performance marketing tech company Criteo, in partnership with Kantar Millward Brown, recently released Trade Marketing in Transition, a study...
Modern day brand communications most often represent a push-based model, in which marketers do everything they can to get their products in front of consumers in the hopes of driving purchase decisions. Publicists and PR professionals are equally guilty of sending...
At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...