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media analysis
Heavy lifting with Phil Ho

Heavy lifting with Phil Ho

When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...

#BytheNumbers: Harper leads race in Twitter mentions, but hits wall on sentiment

#elxn14: Economy and jobs take precedence in federal election tweets

It was bound to happen, eventually: The economy has now taken centre stage in Canadian election-related Twitter chatter. The incumbent Conservative government has been pushing its economic record and reputation, while opposition parties have criticized the government...

Big data: Leveraging data blending

Big data: Leveraging data blending

Data analytics firm Alteryx this week released a survey from Harvard Business Review Analytic Services on how companies are leveraging data blending to uncover business insights, even as Big Data sources continue to grow at an unprecedented rate. The survey, which...

Twitter, Meet the US Open

Twitter, Meet the US Open

Though it doesn’t have the ad power of the Super Bowl, and doesn’t attract the gamblers among us as much as March Madness, don’t cry for the US Open; it gets its fair share of attention. Starting Monday, August 31st in Flushing Meadows, New York, the fourth major on...

Federal election: Harper gets pilloried on Twitter

Federal election: Harper gets pilloried on Twitter

Canadians are headed back to the polls on Monday, October 19, following the dropping of the writ on August 2 by Prime Minister Stephen Harper (commencing the longest election campaign period in Canadian history). All four major party leaders are now in full-on...

McDonald’s announces all-day breakfast; Twitter nods in approval

McDonald’s announces all-day breakfast; Twitter nods in approval

McDonald’s isn’t doing so well. The fast-food colossus has been acutely suffering for two years, having posted slumping numbers for six consecutive quarters. The giant is ailing. It’s sick. It’s casting around wildly for ways to stop the bleeding. And it thinks it may...

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