Last week’s premiere for season 3 of the Amazing Race Canada was extremely successful, after being up 11.5 per cent in social engagement compared to last year’s premiere. But Episode 2, unfortunately is a different story: engagement for the No. 2 installment this...
Communications professionals use targeted media lists to ensure their press releases and pitches aren’t blindly sent out into the media abyss. Quality over quantity, as the old adage goes. Lists focused to specific journalists and authors will ultimately result in...
I certainly didn’t (or couldn’t) realize it at the time, but my first job at age 13 set the stage for the rest of my career path. Back in 1987, with my bright yellow Ottawa Citizen bags on each shoulder, I delivered the local newspaper door-to-door after school. Yes,...
The new year brought us fresh stats on how we’re getting our news, and it seems— perhaps to nobody’s surprise—that mobile will reign supreme in 2015. Thirty-nine of the top 50 digital news websites now receive more traffic from mobile devices than desktop computers,...
According to the Pew Research Center, 74% of all internet users use social media. Though this percentage is taken from a study performed in January 2014, it’s safe to assume that the number has only increased. It’s undeniable that social media has become an important...
Facebook is still the No. 1 social network in the United States, according to the Pew Research Center -- and you have your grandparents to thank for it. Pew’s Social Media Update 2014, released earlier this month, shows that for the first time ever more than half of...
The Conservative government held its Speech from the Throne yesterday to open a new session of Parliament. As expected, the media covered the event heavily, picking apart the Governor General's words. We collected over 13,000 online news articles between yesterday and...