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media monitoring
5 reasons why media monitoring matters more than ever in 2022

5 reasons why media monitoring matters more than ever in 2022

As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources....

6 ways media monitoring insights can improve customer service

6 ways media monitoring insights can improve customer service

Your customers are talking about you online whether you like it or not. The question is, what are you going to do about it? Ignoring customer feedback that's being shared on social media and other online channels is a huge mistake. In fact, it can lead to some pretty...

4 reasons why marketing/PR monitoring and reporting is essential

4 reasons why marketing/PR monitoring and reporting is essential

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...

Media monitoring during a global crisis: 6 best practices

Media monitoring during a global crisis: 6 best practices

The COVID-19 pandemic sent the world into a frenzy, and brands were no exception. While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a...

Which media dominate American word of mouth in 2020?

Which media dominate American word of mouth in 2020?

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...

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