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media monitoring
The power of social listening: How PR professionals stay ahead

The power of social listening: How PR professionals stay ahead

We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation.  This is...

How media monitoring can enhance your event invitation strategy

How media monitoring can enhance your event invitation strategy

Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...

How AI-driven tools can enhance media monitoring in PR campaigns

How AI-driven tools can enhance media monitoring in PR campaigns

With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is...

The important role of media monitoring in market intelligence

The important role of media monitoring in market intelligence

Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring.  Today, in order for businesses to obtain a competitive advantage, media monitoring has become crucial. However, how do...

Media monitoring in focus: How to make the most of PR clippings

Media monitoring in focus: How to make the most of PR clippings

Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...

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