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media monitoring
How AI-driven tools can enhance media monitoring in PR campaigns

How AI-driven tools can enhance media monitoring in PR campaigns

With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is...

The important role of media monitoring in market intelligence

The important role of media monitoring in market intelligence

Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring.  Today, in order for businesses to obtain a competitive advantage, media monitoring has become crucial. However, how do...

Media monitoring in focus: How to make the most of PR clippings

Media monitoring in focus: How to make the most of PR clippings

Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...

5 smart ways to use media intelligence in the year ahead

5 smart ways to use media intelligence in the year ahead

Media intelligence gathered through media monitoring is an insightful and informed way to make good sales, marketing, and PR plans, as well as help brands track, manage and recover from crisis (if not prevent one altogether). Since your brand value can be severely...

5 reasons why media monitoring matters more than ever in 2022

5 reasons why media monitoring matters more than ever in 2022

As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources....

6 ways media monitoring insights can improve customer service

6 ways media monitoring insights can improve customer service

Your customers are talking about you online whether you like it or not. The question is, what are you going to do about it? Ignoring customer feedback that's being shared on social media and other online channels is a huge mistake. In fact, it can lead to some pretty...

4 reasons why marketing/PR monitoring and reporting is essential

4 reasons why marketing/PR monitoring and reporting is essential

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...

Media monitoring during a global crisis: 6 best practices

Media monitoring during a global crisis: 6 best practices

The COVID-19 pandemic sent the world into a frenzy, and brands were no exception. While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a...

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