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media monitoring
Which media dominate American word of mouth in 2020?

Which media dominate American word of mouth in 2020?

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...

5 ways your competitors are using media monitoring

5 ways your competitors are using media monitoring

We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. Here are some of the most tried and true ways that organizations, including  your...

More than just PR: A holistic approach to media monitoring

More than just PR: A holistic approach to media monitoring

Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...

Staying agile within the shifting media landscape

Staying agile within the shifting media landscape

MediaMiser has reached another significant milestone that will both benefit our existing clients and entice new prospects — we’ve finalized our acquisition of the Agility business from PRNewswire. With the acquisition, MediaMiser, part of the Innodata family of...

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