Already the Amazing Race Canada seems to be a hit, as early analysis shows an 11.5 per cent increase in show engagement on Twitter from last year’s premiere. There is no doubt the Amazing Race Canada brand is growing, and to reinforce that brand the show has changed...
Undercover Boss: MediaMiser Edition
I certainly didn’t (or couldn’t) realize it at the time, but my first job at age 13 set the stage for the rest of my career path. Back in 1987, with my bright yellow Ottawa Citizen bags on each shoulder, I delivered the local newspaper door-to-door after school. Yes,...
How has Facebook monitoring changed?
As a result of changes implemented by Facebook on May 1, the ability to perform keyword searches is now gone from the Facebook monitoring experience. Instead, only Facebook page monitoring will be supported through the social network’s Application Programming...
Why governing bodies should use media monitoring and analysis
There has been some debate and backlash surrounding the use of media monitoring and analysis by government agencies. But why do government departments and agencies really use services like this? Traditionally, the purpose of governmental media monitoring and analysis...