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media relations
4 clever steps for repurposing your business insights into PR hooks

4 clever steps for repurposing your business insights into PR hooks

PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists.  Newsworthy content should be engaging, insightful, and spark emotion....

The ethics of earned media: Best practices for responsible PR

The ethics of earned media: Best practices for responsible PR

Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and...

2023 has been rough on old-timers—which offers valuable PR lessons

2023 has been rough on old-timers—which offers valuable PR lessons

With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are...

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