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media relations
The ethics of earned media: Best practices for responsible PR

The ethics of earned media: Best practices for responsible PR

Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and...

2023 has been rough on old-timers—which offers valuable PR lessons

2023 has been rough on old-timers—which offers valuable PR lessons

With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are...

7 interview techniques for journalists—and what PR clients can expect

7 interview techniques for journalists—and what PR clients can expect

Interviews are a foundational part of the journalist’s trade, providing an invaluable opportunity to get to the truth of an issue.  They are one of the best ways to gain insights from an expert or a first-hand perspective on a story. That is true, whatever beat you...

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