Pitching the media has always been a cornerstone of public relations strategy, but as we head into 2025, the rules of engagement are rapidly changing. The evolution of journalism—fueled by new technologies, the rise of influencer culture, and a shift in how audiences...

Let’s face it: you’ve seen some terrible pitches. PR pros have hit “send” on press releases about products you’d never cover, addressed emails to “Dear [Insert Random Name Here],” and pitched stories so irrelevant, you wondered if they’d mixed up their media lists...

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...

In the past four years, both the public relations and media landscapes have seen dramatic global shifts, driven by factors like the pandemic, near instantaneous rise of Generative AI, and resulting changes in consumer behaviors and media consumption. Remarkably, as...

The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris.  It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there...

It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...

Do you want more people to see your business, improve your reputation, and get media attention that puts you in the spotlight? The solution is an effective media outreach.  Media outreach is an important part of public relations because it helps your brand connect...