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media relations
7 interview techniques for journalists—and what PR clients can expect

7 interview techniques for journalists—and what PR clients can expect

Interviews are a foundational part of the journalist’s trade, providing an invaluable opportunity to get to the truth of an issue.  They are one of the best ways to gain insights from an expert or a first-hand perspective on a story. That is true, whatever beat you...

5 tips to help you hold a successful press event in 2023

5 tips to help you hold a successful press event in 2023

As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them.  To succeed, you’ll need to plan your event...

3 reasons your business struggles with press coverage

3 reasons your business struggles with press coverage

Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...

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