Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex. New research from tech PR and...
Not all fun & games: Sports tie-ins can cause uneasy moments for clients—agencies beware!
Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It still is, in my...
Why PR campaigns often don’t work—and how to make them more media friendly
Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a...
7 interview techniques for journalists—and what PR clients can expect
Interviews are a foundational part of the journalist’s trade, providing an invaluable opportunity to get to the truth of an issue. They are one of the best ways to gain insights from an expert or a first-hand perspective on a story. That is true, whatever beat you...
7 ways your business or brand’s digital PR plays a role in earned media
In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices,...
Media relationship management: Strategies for building and maintaining strong connections
Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through...
Dissecting the media pitch: Best practices to follow, and 5 examples to emulate
A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your...
5 unique virtual networking event ideas to build meaningful connections with the media
Networking has always been crucial in building relationships between PR professionals and their clients with the media. However, in the wake of the pandemic, individuals and businesses had to abandon in-person events and adopt a new way of building professional...
5 tips to help you hold a successful press event in 2023
As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them. To succeed, you’ll need to plan your event...
Relationship building is the key to connecting with multicultural media: 5 tips for doing it right
What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through...
Mastering press trips: 4 tips to ensure a memorable trip that delivers
As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client's products, services, or destinations to the...
3 reasons your business struggles with press coverage
Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...