Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous...
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used...
As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...
The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many...
Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can...
Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This...
Will artificial intelligence eventually take over the world? Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and...
Competition for media attention (anyone's attention, really) is fierce. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more. Yes, these releases serve as important tools to help "put on...
When planning a public relations campaign for your business, it’s important to achieve a happy medium between quality and quantity in regards to coverage. While it’s natural to want to go big and have your brand being talked about on every TV and radio station, it’s...
The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the...
Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...
As journalists look for better ways to report in the COVID age, new research from PR and financial communications and marketing firm Prosek Partners offers insights on how business reporters find and work with sources as the impact of the pandemic continues to limit...