The New York Times, Vice and Mashable. In May, all three of these media groups announced planned staff changes to markedly scale back each of their newsrooms. The initial reaction on Twitter and elsewhere was the same doom-and-gloom declaration of the “death of...
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...
“It’s not you; it’s me.” It’s one of the greatest relationship cop-out lines ever, so commonly used that it has its own Urban Dictionary entry. In my single days, I would have loved to have used it had every girl I ever dated not dumped me on my rear. Beyond the...
The percentage of Canadians who closely follow the news declined by eight per cent from 2003 to 2013, according to a recent survey published by Statistics Canada, echoing similar findings from research out of the Florida-based Poynter Institute. And though these...
This piece was written with input by David Nadeau, CTO and Pragya Dubey, Director of Client Services. “MediaMiser’s professional services team is the key to curating your content.” – Pragya Dubey, Director of Client Services Author’s note: A prospect recently asked us...
I've been a journalist for more than 30 years, and I've also interviewed hundreds of other journalists about their preferences for dealing with PR professionals. So I think I can say this with some authority: If you want to grab our attention, forget the fancy...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...
When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...
Nothing’s cooler than a ninja. They’re quick-witted, smart and most importantly, strike when their target least expects them. This ability to be efficient, yet remain completely incognito, is a skill that businesses should adapt when implementing corporate...
New research brings a critical media-consumption dilemma to the forefront—according to a new study from open journalism platform The News Hub, consumers in the UK want their online news to be free at the point of consumption, and they expect journalists to be rewarded...
The reality of PR today is that while the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us...
On August 17, 2015, #bloggerblackmail began trending on Twitter after an unfortunate miscommunication between London bakery Anges de Sucre and a blogger at wrapyourlipsaroundthis.com. A few months ago, Mehreen—a Food & Lifestyle blogger at...