With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
Media Relations is part of every crisis—will you be in front or behind It?
Even people involved in emergency response who aren’t necessarily responsible for communicating with public audiences still need to be concerned with it. That’s because communication, including media relations, is central to any crisis. That’s the message from Thomas...
Newsjacking and the power of the Offer
“Leave it to a public relations agency to make a good PR move.” That’s what NBC10, the Philadelphia NBC affiliate, wrote in covering some news I recently put out for my agency. I offered free PR services to any retailer selling an absurd handgun-shaped iPhone case,...
You won! Now what? 6 ways to leverage your award
Like all good PR companies, you have been submitting some of your great campaigns and winning awards, right? Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some...
Report: Local TV news dominates U.S. media landscape
It’s a good time to be a local TV producer or reporter, according to a recent report on the state of local news in various cities across the United States. Interest in local-level and neighbourhood-level news trumped that of national and international fare in all...