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3 ways to ace your next media pitch

3 ways to ace your next media pitch

With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...

Newsjacking and the power of the Offer

Newsjacking and the power of the Offer

“Leave it to a public relations agency to make a good PR move.” That’s what NBC10, the Philadelphia NBC affiliate, wrote in covering some news I recently put out for my agency. I offered free PR services to any retailer selling an absurd handgun-shaped iPhone case,...

You won! Now what? 6 ways to leverage your award

You won! Now what? 6 ways to leverage your award

Like all good PR companies, you have been submitting some of your great campaigns and winning awards, right? Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some...

Report: Local TV news dominates U.S. media landscape

It’s a good time to be a local TV producer or reporter, according to a recent report on the state of local news in various cities across the United States. Interest in local-level and neighbourhood-level news trumped that of national and international fare in all...

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