Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?...
PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform...
In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it's essential to align your efforts with overarching business goals and objectives. But when it’s...
For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at...
Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more. That said, our ability to assess the...
As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the...
They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring...
The last months of the year are the right moment to set objectives for a new cycle but also to observe what has worked and what could be done better in the year ahead. In order to implement a renewed external communications strategy that considers the needs of the...
What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks,...
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...
As communicators in the COVID era are aware, marketing professionals are under increasing pressure to prove ROI in order to justify their marketing spend or budget increases for campaigns and initiatives—and according to new research from marketing performance...
Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. The firm’s new study uncovers the...