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PR measurement
3 actions to boost external communication efforts in 2023

3 actions to boost external communication efforts in 2023

The last months of the year are the right moment to set objectives for a new cycle but also to observe what has worked and what could be done better in the year ahead. In order to implement a renewed external communications strategy that considers the needs of the...

In PR, you must measure what matters—here’s what you should know

In PR, you must measure what matters—here’s what you should know

What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks,...

3 reasons why PR Is adopting predictive analytics

3 reasons why PR Is adopting predictive analytics

Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...

Contaminated data in siloed campaign measurement threatens brand ROI

Contaminated data in siloed campaign measurement threatens brand ROI

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. The firm’s new study uncovers the...

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

6 Reasons You Should Monitor Your Competitors’ Crises

6 Reasons You Should Monitor Your Competitors’ Crises

Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...

How to set and measure accurate goals for PR in 2021

How to set and measure accurate goals for PR in 2021

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...

New features arriving at Google Analytics to help boost ROI

New features arriving at Google Analytics to help boost ROI

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...

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