Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as...
In the realm of contemporary business practices, the significance of customer communication cannot be overstated. It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful...
So, here's the thing. Mergers and acquisitions often fail. We're not saying this to scare you. It's just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and acquisitions can’t be...
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact,...
Embarking on the SaaS highway with your shiny new product can feel a bit like setting up a lemonade stand in the Sahara—exciting but kind of daunting. You've poured heart, soul (and let's face it, countless caffeine-fueled nights) into building something awesome. ...
Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their...
Optimizing your PR strategy will strengthen your brand reputation. This will help you to use media to emphasize your brand values, what makes your brand unique, and convey what’s going on within your organization. When you use third parties to convey information about...
If you have ever dreamed of starting your own public relations firm, the idea can be intimidating. After all, even if you possess extensive knowledge in this field, you must also develop strategies tailored specifically toward gaining clientele. But don't let this...
No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new...
A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google's parent company, Alphabet, announced...
Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. He can easily handle these three platforms, but here’s the problem: he’s out of touch with the company’s values and unclear on how the...
A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress...