Are you still staring wide-eyed at your TV in wonder from the Season 6 finale of Game of Thrones? There’s no denying that this season was one of the greatest we’ve seen, and the last episode was on fire (or should I say, wildfire?) The popular television series, based...
If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen. The...
Being a PR professional in today’s rapidly moving, digitally driven landscape certainly has its challenges, but also tremendous opportunities to set yourself apart from others—yet only if you are brave enough to make the jump. If you are happy with the status quo, and...
Since its IPO in 2013, Twitter has been hounded by criticisms that it simply doesn’t know how to grow its user base or revenues. So, in an effort to improve its product and become more widely consumed and digested, while also being wary of not alienating its vocal...
How do you make important decisions? Do you trust your gut? Poll your colleagues? Do you frantically search Google to find results from expert sources? Or maybe you’re a firm believer in shaking a Magic 8-Ball and letting fate decide. Regardless of your approach,...
Having worked in the PR industry for 10+ years and successfully landed numerous clients in top publications like Forbes and CNN, I get asked this question a lot: “I just launched my company. How do I get press for it?” I’m going to show you my proven system for:...
For many companies, big data has proven to be a godsend for booming business. Enough tech companies have molded and shaped what big data can collect and interpret for just about any industry, affirming it to be a vital tool in the big and small business worlds. Some...
I’ll never forget when my professor said, “Don’t cross that line”—and he meant it both literally and figuratively. What I’m referring to is my time as a journalism student at Boston University and how the faculty made it clear that the “other end of the hallway”...
According to the recent survey by the USC Annenberg Center for Public Relations, PR agency leaders forecast the growth of the worldwide PR agency business from its current estimated size of $14 billion to $19.3 billion over the next five years. The same leaders...
What is the most crucial element of a PR pitch? Communications@Syracuse recently asked 25 thought leaders this exact question to find out what should be prioritized when writing up a pitch. Common themes that emerged were brevity, relevance and the art of...
Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its...
Sometimes, when I try to interview a journalist about their preferences for dealing with PR people, they boil it down to two simple pieces of advice—"Know what I cover and read my stories." That, and maybe, "Send me an email." Usually, it means they’re pressed for...