fbpx
social media
8 steps for building a successful social media strategy for PR pros

8 steps for building a successful social media strategy for PR pros

In a business landscape, communication means a lot. The company’s success and growth perspectives largely hinge on the positive relationships with its stakeholders, be it customers, employees, investors, the media, or the general public. PR professionals work to build...

5 steps for conducting effective social media training for employees

5 steps for conducting effective social media training for employees

If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you.  Of course, having an official brand account...

8 common social media customer service pitfalls and how to avoid them

8 common social media customer service pitfalls and how to avoid them

Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way).   However, with the countless customer interactions happening on various social media platforms, it's easy to...

Meta’s Threads unstitched—8 ways it boosts business engagement

Meta’s Threads unstitched—8 ways it boosts business engagement

Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads. We know what you’re probably thinking: another social media network to get to grips...

5 reasons why social listening is now critical in PR

5 reasons why social listening is now critical in PR

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break...

4 ways to boost your media relations strategy using social media

4 ways to boost your media relations strategy using social media

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.  ‌However,...

Is Threads the next big thing—and should your brand be there?

Is Threads the next big thing—and should your brand be there?

Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”  The app has already...

Sign up for the Bulldog Reporter newsletter!