Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already...
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...
In the dynamic world of social networking, a new contender has suddenly emerged: Threads, the latest app from Meta. Within its first 24 hours, over 30 million people signed up for Threads, an impressive launch for what's been dubbed as Meta's answer to Twitter. But...
Ever since TikTok experienced its massive rise in popularity, the platform has simultaneously battled calls for its demise—particularly in the United States. Creators have panicked on more than one occasion over fears that the app could shut down tomorrow, worrying...
Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the...
If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” “What trends should we pay...
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving...
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years. It's not the first time the platform is facing pressure; most recently with the Biden administration...
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a...
When it comes to running any kind of business in 2023, you've got to be online. More specifically, whatever the size of the company you have, you will need more than a simple website to manage your online presence, especially if you run a company that has a lot of new...