The introduction of another feature roll-out from TikTok is unsurprising, as the platform continues its drumbeat of new features to compete as the platform of choice for creators and maintain its position as the fastest-growing social media site. However, the...
In the PR industry, we all know it’s all about who you know. The right person at the right company at the right time can help you close a partnership or deal you used to only dream about. From locking arms to achieve higher growth goals together to solidifying a...
If you’re a brand that uses social media platforms to promote your business, then you know the pressure to create content that is engaging, helpful, and relevant to your audience. This pressure mounts even higher as more businesses in your industry (your competitors)...
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is...
LinkedIn is a powerful tool for sales and marketing professionals, offering an opportunity to connect with potential customers and prospects in a more personal way. As the largest professional network in the world, LinkedIn provides users with direct access to...
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are...
Here's a riddle for you—which format is more interactive on Instagram? Is it Reels, Stories, or Posts? Drum roll please…it's Instagram Stories. If you skip publishing content on your Instagram feed for a week, your audience won't skip a beat. But, if you stop...
Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to...
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews...
In many ways, PR strategists and parents are alike. Sure, their intended audiences might differ (for parents, it'd be their children, and for PR strategists, it'd be their clients). But they both want to know the answers to questions like: Where's my intended audience...