Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions
When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be. With an ever-growing multitude of channels, marketing strategies and transaction...
Are marketers prepared for the AI revolution? Virtually all comms pros globally are using it to a degree, but full impact is still just a vision
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...
Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group
It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current...
Brands and businesses remain committed to sustainability, but current strategies are inefficient and wasteful—and budgets are running dry
If there’s any single global initiative that both people and organizations all agree on (except maybe for some political backlashers), it’s that citizens and companies should all be doing everything we can to practice and promote sustainability. But new research from...
Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024
The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been...
Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements
Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose,...
Navigating the CX challenge: Tech investments increase, but consumer impatience grows—nearly half would pay more for a better experience
As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New...
With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But...
AI is poised to transform DEI by making diversity strategies accessible for all businesses
Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable...