Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable...
The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities
Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough. AI has...
9 crеativе ways to boost productivity by motivating and inspiring your tеam
A company's employees arе onе of thе most valuablе assеts to own. Thus, likе any othеr assеt, it is essential to care for thеm wеll and motivate thеm. Motivating your employees will еnsurе that thеy arе happy to work and enable their productivity. One essential thing...
State of business communication: How companies can tangibly harness AI to enhance communication, efficiency, and performance
As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business...
A new era of intelligent CX is catalyzing massive industry transformation: 7 in 10 leaders are completely reimagining their customer journey
With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don't...
Employees remain worried about AI’s potential threat to their jobs—but in a different form
When generative AI first gained momentum on the business scene about this time last year, the fear was rather widespread that the wunderkind tech would be displacing employees and taking over their jobs. As the year went on, leaders started assuring their employees...
New IPR research examines how comms leaders are approaching Generative AI as a tool rather than a strategy—and why it works
Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication...
The state of short-form video in 2024: New research reveals insights for marketing strategies, the top video platforms for businesses
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...
The potent mixture of AI and federal elections is top of mind for corporate leaders in 2024: Together, they are expected to create volatility
As leaders across industries continue investing in AI tools for a wide range of issues they feel their businesses will need to address in 2024, new research from accounting, consulting, and technology firm Crowe LLP and Forbes finds that the ubiquity of AI and the...
Collateral damage along the road to AI adoption: New research reveals significant increase in customer-facing incidents in mad dash to deployment
As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use. New research from digital operations management firm...
Trends in human capital: Businesses worldwide plagued by poor human sustainability, which is cutting their chances of meeting goals in half
The value of human capital is becoming more evident in brands and businesses around the world. As talent becomes a precious commodity, so too does organizations’ recognition of the need for prioritizing human sustainability—the degree to which a company creates value...
Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits
AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure....