4 ways your competitors are using media monitoring

4 ways your competitors are using media monitoring

We’ve been in the media monitoring game for a long time, and over the years we’ve seen many creative and effective ways organizations and PR agencies leverage media monitoring. We’d like to share some of the most tried and true ways that organizations,...
What should be done about media relations? [Debate]

What should be done about media relations? [Debate]

Be it resolved that media relations is a lost art in the PR world and should be resuscitated, revived, and reaffirmed as a pillar of the profession.   Arguing for is Alex Slater, managing director of Clyde Group and Bulldog Awards PR Star of the Year 2017, who says...
Better media relations is not the answer

Better media relations is not the answer

This post from the Queen of Measurement Katie Paine is a direct response to an earlier post from Alex Slater, wherein the managing director of Clyde Group argued that the PR industry needs to get back to its media relations roots. I recently read Alex Slater’s...