9 podcasts to which PR pros need to subscribe

9 podcasts to which PR pros need to subscribe

As a PR pro, do you ever truly stop thinking about your work, even after a long day/month/year? We know the answer is probably “no”. In today’s fast-paced public relations world, we all have to stay on top of the latest updates and trends – and hands-free...
What should be done about media relations? [Debate]

What should be done about media relations? [Debate]

Be it resolved that media relations is a lost art in the PR world and should be resuscitated, revived, and reaffirmed as a pillar of the profession.   Arguing for is Alex Slater, managing director of Clyde Group and Bulldog Awards PR Star of the Year 2017, who says...
Better media relations is not the answer

Better media relations is not the answer

This post from the Queen of Measurement Katie Paine is a direct response to an earlier post from Alex Slater, wherein the managing director of Clyde Group argued that the PR industry needs to get back to its media relations roots. I recently read Alex Slater’s...
Curbing content shock with content amplification

Curbing content shock with content amplification

This article contains excerpts from Crank up the volume: Harnessing content amplification to drive leads. It goes without saying that when PR and communications professionals launch a campaign or create a new piece of content, they want it to reach the ends of the...
Top PR micro-influencers

Top PR micro-influencers

Micro-influencers. There’s that term again. Seems to be popping up everywhere these days, doesn’t it? But with good reason. To wit, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer....
Influence? What’s that?

Influence? What’s that?

Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire’s Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate,...
Could it finally be the end of AVEs?

Could it finally be the end of AVEs?

At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...
6 Ways to Build Better Campaigns [Webinar Recap]

6 Ways to Build Better Campaigns [Webinar Recap]

On May 23, 2017, we teamed up with Bulldog Reporter and guest presenter, Stan Steinreich, for the webinar 6 Ways to Build Better Campaigns. Stan Steinreich, President and CEO of Steinreich Communications and a former journalist with The New York Times and ABC News,...
Measure your relationships, not just your coverage

Measure your relationships, not just your coverage

I frequently compare various forms of media engagement to romantic interactions. From a relationship standpoint, media impressions are like guys at a construction site whistling at women on the sidewalk – there’s no relationship there and there probably never will be....
Stop Doing Stupid Stuff [Webinar Recap]

Stop Doing Stupid Stuff [Webinar Recap]

On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...